Conversion Funnel Analytics

Steps to create the same funnel in GA4:

1. Go to Explore → Funnel Exploration in GA4
2. Add these steps in order:
   Step 1: Event: page_view (all pages)
   Step 2: Event: calculator_used OR model_switch_calculated OR pipeline_calculated OR budget_planner_complete OR agent_calc_calculated OR cost_optimizer_used
Step 3: Event: pricing_page_viewed
Step 4: Event: free_tools_clicked
Step 5: Event: tools_accessed
3. Add Segment comparisons: by source parameter on free_tools_clicked (nav, blog_post, calculator_upsell, sticky_bar, exit_popup_pricing)
4. Add Breakdown: Event parameter → variant for A/B test analysis
5. Set date range to Last 30 days for meaningful data

Key Metrics to Track in GA4:

1. Calculator → Free Tools Click rate — Are calculators driving engagement?
2. Free Tools Click → Usage rate — Are users exploring more tools?
3. Exit popup variant performance — Which A/B variant wins?
4. Top free_tools_clicked sources — Which CTAs are most effective?
5. Cost optimizer → Free Tools Click rate — Does personalized savings drive tool engagement?